For 30 minutes at evening rush hour, about 400 digital screens across Bangkok played adidas' YOU GOT THIS at once. I adapted the film, stills and graphics to every screen at its exact pixel size, more than twenty sizes in all.
I reframed shot by shot to keep the athlete in frame, choreographed the Panoramix atrium at centralwOrld as one sequence, and built an end card that reflows from a 3 × 3 stack to a single rooftop line.
Filmed across the city by Plan B Media, March 2024.
