About

Tanit Li

Tanit Li drawing at her desk

I'm Tanit Likitthamarak (Tanit Li · ฐานิต ลิขิตธรรมรักษ์), a Bangkok-based graphic & motion designer and illustrator who turns illustration into things people wear, carry and walk past: apparel graphics, footwear, store graphics and in-store screens.

adidas Thailand picked me for their in-house team in 2020 and has kept me on as their direct freelance designer ever since, including the Thailand edition of the Ultraboost DNA City Pack (2021). I design campaigns, key visuals, motion and retail experiences, from 400-screen OOH takeovers to in-store installations. Alongside client work I build my own characters and illustrated worlds.

My style blends contemporary Thai softness with global, minimal craft, made to move with clarity and mood.

Designing since 2017 · adidas Thailand since 2020 · Remote-first, email-first, on site when a project needs it

Instagram @tanit_li ↗Start a project →

At a glance

The numbers, the path, and where the work lives.
2017Designing since

Agency → in-house → freelance

2020With adidas

In-house, then direct freelance

73MViews

Lyric videos I illustrated & animated

10Venues

Stores & spaces showing my work

30KFollowers

Instagram + Facebook, for my portraits

What I make
Apparel graphicsFootwear colour & detailPins & heat-pressStore & installationsScreens, LED & hologramMotion & campaign filmsCharacters & worlds
The path · 2013 → now

How I got here

2013–17
2017–19
2020
  • Placed in-house at adidas Thailand via Oliver Agency
  • Kept on as adidas Thailand's direct freelance designer
2021–22
2023
2024
2025–26
Work in the wild · Thailand

Where my work lives

Installations, screens, events and products I designed, seen by shoppers across Bangkok and beyond. Tap a pin.

Store / installationScreen / LED / hologramEvent / exhibitionProducts on salePast
THONBURISUKHUMVITBANG NA CHAO PHRAYA 3 3 · SIAM RAMA I RD CENTRAL THAILAND BKK AYUTTHAYAPATTAYA 2 KM BANGKOK PARAGONCENTRALWORLDSQ1 1ORIGINALS SONG WAT2ICONSIAM3A3B3C4DUSIT CENTRAL PARK5ONE BANGKOK6MEGA BANGNA78
1Originals Song Wat2026 · Event / exhibitionStore graphicsEventDenim printsSee the project →2ICONSIAM2025–26 · Store / installationFeature wallKeychainsSee the project →3ASiam Paragon2023–24 · Store / installationXmas windowMade For YouPop-upSee the project →3BSiam Square One2022–26 · Screen / LED / hologramStore screensLINE catalogsStore graphicsSee the project →3CcentralwOrld2023– · Products on saleOn saleMade For YouLED takeoverSee the project →4Dusit Central Park2025 · Store / installationPinsHeat-pressMade For YouSee the project →5One Bangkok2024–26 · Screen / LED / hologramHologram fanFeature wallSee the project →6Mega Bangna2024 · Store / installationMuralMade For YouSee the project →
7Central Pattaya2026 · Screen / LED / hologramOpening mediaPinsHeat-press
8Arts of the Kingdom2022 · Event / exhibitionProjection mapSee the project →

My pin, heat-press & keychain designs are on sale at adidas Brand Centers nationwide

Map redrawn as a schematic, not to exact scale

SkillsBrand campaigns & key visuals · Motion graphics & animation · Illustration & character design · Pattern & surface design · Graphic layout, packaging & typography
ToolsAdobe Illustrator · Photoshop · After Effects · Premiere Pro · InDesign · Procreate for hand drawing
EducationB.F.A. Communication Design, School of Fine and Applied Arts, Bangkok University (2013–2017)
RecognitionStar Alumni 2023, School of Fine and Applied Arts, Bangkok University

Experience

  1. 2020 – nowFreelance designer, adidas Thailand (direct)
  2. 2020Graphic & motion designer, Oliver Agency, in-house at adidas Thailand
  3. 2019Freelance & short contracts
  4. 2018Graphic designer, CHQ Bangkok
  5. 2017Art director & graphic designer, McCann Worldgroup Thailand

Teaching & talks

Bangkok University, 2023–24

Guest lecturer at Bangkok University, School of Fine and Applied Arts, for two terms (2023–24): CMD224 Time-Based Media Design and ACI215 Illustration Design, with design classes, critiques and drawing sessions. Named one of the faculty's Star Alumni (2023), and a guest speaker on the Open House 2023 panel, sharing my path from student to adidas designer.

Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University
Teaching at Bangkok University

Around the work

With my characters, at launches, and in front of the screens I design for.

My hand-drawn portraits built an Instagram following of over 15K, and while I was still at university my drawing was featured in DAMN magazine and on a Thai TV morning show.

Around the work
Around the work
Around the work
Around the work
Around the work
Around the work
Around the work
Around the work

Press & features

Newest first · ✦ names or credits me
Press and features
Press and features
Press and features

Let’s work
together.

Happy to hear about your project. Email works best. I work remotely, and on site when the project needs it.

tl.aanouy@gmail.com
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